It’s sad to say but I have told my Father on more than one occasion the only difference between telecom and the car business is we wear nicer suits. It wasn’t always that way. I recall a time when someone said they would do something for you . . . it happened. When you gave a gift to someone they said . . . thank you. When a Channel Manager or VP left one carrier they called and stayed in touch instead of trying to steal client and agent lists.
When you have been doing this for over 20 years I can honestly say I have seen it all happen more than once and it never ceases to amaze me. The only silver lining is you can almost always count on:
A) they’ll be fired soon or leave their current employer
B) they’ll end up in jail
C) they’ll set up accounts on the side and then leave the carrier to become an agent
D) they leave the industry
E) they’ll call on you again with a new program which is ALWAYS better than what they were selling before
The people we are the most successful with today (vendors & agents) are the ones we have strong personal relationships with that have been built on mutual respect and trust. This comes from doing the common things uncommonly well:
A) returning calls timely
B) responding to email
C) being professional
D) showing concern for you and your business
E) going the extra mile to help regardless of the time of day
F) showing appreciation for your business
G) being creative to resolve issues
H) creating win-win scenarios
I) paying us timely (had to throw that one in!)
The entire industry has been stretched very thin. Everyone works on tight schedules, tight budgets and struggles managing their workload. However, if you just remember to embrace some of the endearing qualities our parents hopefully taught us . . . your income, quotas, job satisfaction, blood pressure and happiness will take care of itself.
Slow down tomorrow and call someone to say “thank you”. Return that call you’ve been putting off. Respond to that email in your Inbox you’ve ignored. Help someone solve a problem.
You can’t place a value on doing this. It doesn’t cost you anything but your time and as MasterCard likes to put it’s “priceless”.